 | Equine Advertising
Your EquinePost.com Equine Advertising Expert is: Valerie Mellema
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Stallion Promotion Series: Print Advertising
The
advertisements fill the pages of the American Quarter Horse Journal and Paint
Horse Journal; page after page of stallions for stud and the achievements
of their offspring.Print advertising
in magazines is one of the most successful ways of advertising your
stallion. Owners of mares subscribe to
these magazines just to see what stallions are doing what in the show ring and
in the breeding barn.These owners will
also save these magazines for many years to come.
Despite the
high cost of print advertising, there are many benefits that come with it as
well. If you can afford the full-page
and full color ads, you are able to preserve that picture of your stallion in
the minds of many mare owners. Even if you
can't afford the full-page ads, the one-inch depth ads are great because they
are what people see as they flip through the pages of the magazines. Most magazines will allow you to reserve a preferred spot in the publication so that your ad will always be in the same
place. You can also get reduced rates
if you advertise for multiple months, but you often have to sign a contract
stating that you will continue to run your ad for so many months at that price.
Most breed magazines also offer reduced rates for breeders. The pure fact that
mare owners will continually see your horse on the page consistently will build
curiosity in what your stallion has to offer them.
Another benefit is that many horse people like to collect their horse magazines. I personally had Western Horseman
magazines back to the early 80's that a friend of my grandmother had saved and
passed them on to me. The Paint
Horse Journal Subscriber Profile shows that 9 out of 10 of their readers
save their issues for future reference and often go back and look at them. This means that ten years down the road a
reader may look at your ad and decide to see if you are still standing your
stallion. Twenty two percent of readers
bred to Paint stallions that were advertised in the Paint Horse Journal.
Cheaper alternatives to breed organization magazines include smaller publications such
as Today's Horse TraderThey offer reduced rates for breeders and
have a special stallion listing section, where you can have a color picture of
your stallion with a description and your contact information.This publication can be picked up at any feed store and some bookstores.
Despite the cost of print advertising, the benefits that you will reap from the print
advertisements will be worth it down the road and they will continue to pay for
themselves. To offset some of the cost
look for smaller advertising agencies that offer reduced prices compared to the
photographers.The photographer's
pictures and even personal pictures can be used in print ads through some
graphical work.
Print advertising is definitely a must for a successful breeding campaign.
Your EquinePost.com Equine Advertising Expert recommends these websites:
American Quarter Horse Association Magazines
Great places to advertise if you are standing a Quarter Horse stallion.
The Paint Horse Journal
Great place to advertise if you are standing a Paint Horse Stallion.
Today's Horse Trader
Great place to advertise your stallion in the New Mexico, Colorado and West Texas area. The whole magazine is in color.
EqAd Equine Promotions
Effective Equine Advertising for breeders, farms, trainers and anybody in the horse industry. Reduced rates compared to most photographers.
Your EquinePost.com Equine Advertising Expert recommends these products:
Stallion Listings
Free stallion listings with the purchase of any service!
Print Ad Design by EqAd.com
Print ad design in a variety of different sizes and color options.
Past articles by Valerie Mellema:
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